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UniversidaddeCádiz
Memoria UCA 2017/2018

UniversidaddeCádiz

Memoria UCA 2017/2018
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Gestión Cultural y Nuevas Tecnologías

Updated 21 April, 2016
Posted 21 April, 2016

Desde el portal web de Extensión se trabaja para conservar y difundir la programación cultural, dando respaldo audiovisual permanente a las actividades realizadas. Se ha potenciado de forma significativa el uso del Canal Youtube.

 

Desde enero de 2017 se viene realizando una continua inversión en publicidad a través de redes sociales, dada la repercusión que alcanza entre nuestros usuarios. Esta estrategia ha quedado reforzado por una política integral de las mismas, gestionada a través de una empresa externa, que abarca los diferentes canales existentes (Facebook, Twitter,…).

 

Por otro lado, la orientación estrictamente digital de los programas del Proyecto Atalaya constituye un importante indicador del relevante papel de las nuevas tecnologías en la oferta cultural del Servicio y la intención del Servicio es seguir fomentando esta vertiente.

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